CAALO Internship: Marketing & Web Design

I joined the internship in April 2022 and initially focused on basic tasks like user engagement on Instagram and gathering visual assets. Leveraging my Photoshop skills, I quickly transitioned to editing hundreds of product images for the website and social media. Within a few months, I was entrusted with a significant project: designing the 'About' page, where I created the layout and selected images that aligned with the company's branding and aesthetics.

Redesigned CAALO's ‘About’ page to improve brand storytelling, visual hierarchy, and user engagement. Streamlined content structure to emphasize CAALO's sustainability mission, modular design philosophy, and NYC-made craftsmanship. Applied clean, responsive layout principles to enhance readability and align with the brand's modern, minimal aesthetic.

Designed clean, press-style Instagram ads using Photoshop to spotlight trending coats and celebrity features. The layout emphasizes CAALO's minimal, high-fashion aesthetic.

Created post layouts and edited press images using Photoshop to align with CAALO's sustainable branding. Designed clean, hand-annotated posts to highlight product features and styled looks featured by press outlets like Marie Claire and Forbes.

Edited product imagery to improve consistency and highlight garment details across CAALO's e-commerce platform. Updated styling and composition for improved visual hierarchy (Before/After), and applied color edits to create additional product variants without requiring new photoshoots. Ensured all assets aligned with brand aesthetics and enhanced the online shopping experience.