CAALO Internship: Marketing & Web Design
Marketing | Social Media | Web Design
TL;DR
During my CAALO internship, I improved the brand's digital presence through an About page redesign, social campaigns, and cleaner product imagery for web and marketing.
Date
Feb 2021 – Apr 2022
Role
Web Designer
Social Media Management
Image Editor
Tools
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Canva
Cargo Site Builder
Methods
Brand Ideation
Target Market Research
Trend & Competitor Analysis
Digital Strategy
Introduction
I joined the internship in April 2022 and started with Instagram engagement and asset gathering. I quickly moved into editing product imagery for web and social, then led the redesign of the About page to better reflect CAALO's brand story.
'About' Page Redesign
Redesigned CAALO's About page to improve storytelling, visual hierarchy, and engagement. Streamlined content to highlight sustainability, modular design, and NYC-made craftsmanship while preserving the brand's modern minimal aesthetic.
Ads
Designed press-style Instagram ads in Photoshop to spotlight trending coats and celebrity features, emphasizing CAALO's minimal, high-fashion aesthetic.
Created post layouts and edited press images to align with CAALO's sustainable branding. Designed clean, annotated posts highlighting product features and press coverage (e.g., Marie Claire, Forbes).
Product Page Image Editing
Edited product imagery for consistency and clearer garment details across the e-commerce site. Updated composition for stronger visual hierarchy and created additional color variants without new photoshoots.
