CHI DESIGN: Domestic Abuse hero

CHI DESIGN: Domestic Abuse

UX Research | Experience Design | Interaction Design | Social Impact Design

Year

2025

Role

Product Designer

UX Researcher

Tools

Figma

Miro

Google Docs

Methods

Cultural Probe

Prototyping

Introduction

Domestic abuse often begins subtly and is normalized in many Southeast Asian cultures, making early detection difficult—especially for young adults. These individuals frequently lack role models or cultural space to talk about relationships.

What is Domestic Abuse?

Domestic abuse is a repeated pattern of control through psychological, emotional, sexual, physical, or financial harm.

Early Signs of Abuse

Abuse often starts with subtle behaviors—jealousy, control, isolation—that are mistaken for care. Normalized by culture and media, these signs are easy to overlook. Our project helps young adults recognize red flags early, before harm escalates.

CHI Design: Early Signs of Abuse

Screenshots from Dramas and Google

User Scenario

Jane is a young adult in the early stages of her first relationship. She needs a benchmark for healthy relationships because it will help her identify abusive behaviors, engage in conversations, find resources, and challenge harmful social norms to improve her relationship.

How might we help young adults in their first relationships identify early signs of emotional abuse—without making them feel judged, defensive, or unsafe?

Research

  1. Primary interview with a survivor of early relationship abuse
  2. Cultural analysis through Reddit posts
  3. Secondary research

Cultural Patterns Identified

  1. Abuse often starts with subtle control or manipulation
  2. Victims romanticize red flags as signs of deep love
  3. Shame, stigma, and social norms prevent open conversations
CHI Design: Cultural Patterns

Concept Evolution

  1. Gamified quizzes on red vs. green flags
  2. Dating 101 museum exhibit
  3. Role-play simulations for emotional regulation

 

Why We Pivoted

Gamification risked trivializing trauma. Role-playing could be triggering. Instead, we pursued a culturally-grounded, immersive exhibition to raise awareness through storytelling, metaphor, and interaction.

Final Solution

Our final solution is an exhibition leading users through various immersive and interactive experiences.

CHI Final Solution 1
CHI Final Solution 2

Target Audience for the Exhibition

We focus on friend groups to encourage open reflection and conversation about relationships, avoiding the tension that may arise when couples attend together.

CHI Target Audience 1
This space is a quiet, safe place for anyone feeling upset. It has plants, small pond, and open skies to help people feel calm. There are seats spread out so everyone can have their own space, and you can easily get to it from any room.
CHI Target Audience 2
An immersive room showcasing local film clips that highlight subtle emotional abuse in Southeast Asian relationships, helping visitors recognize and relate to these issues in a new context. frames will show how abuse progresses from subtle tactics like gaslighting to more harmful behaviors.
CHI Target Audience 3
Each tile on the floor will have behavioral traits. If the tile is unhealthy, it will turn red, but if it is healthy, it will turn green.
CHI Target Audience 4
Text frames will show how abuse progresses from subtle tactics like gaslighting to more harmful behaviors, illustrating its impact on daily life.
CHI Target Audience 5
CHI Target Audience 6

Visitors can anonymously share advice or thoughts on abuse, which staff can display on a board. In the resources area, participants can take brochures with abuse definitions, hotline contacts, and a QR code linking to shelters, NGOs, and counseling services.

User Testing & Feedback

Process:

  • In-person walkthroughs using paper prototypes and projectors
  • Consent-based feedback sessions with young adults
  • Emotional safety checks for every exhibit room

 

Notable Feedback:

  • The exhibition feels non-judgmental and relatable
  • Interactive elements like tiles and mirrors were highly engaging
  • Visitors preferred visiting with friends for reflection and discussion

Let's Chat

I'm always open to new opportunities, or just a friendly chat!