EVALEA hero

EVALEA

Merchandising | 2D Design | Branding

Year

2021

Role

Merchandising

Marketing

Tools

Adobe Photoshop

Adobe Illustrator

Google Sheets

Canva

Methods

Market Research

Design Development

Line Sheet

Introduction

EVALEA is a modern office wear brand inspired by Indonesian traditions. It blends Batik techniques and classic silhouettes with contemporary styles—featuring pleated skirts, tailored shirts, and relaxed trousers. Committed to sustainability, EVALEA uses natural fabrics and partners with local U.S. factories.

Mood Board

The mood board reflects EVALEA's refined yet approachable identity—grounded in soft, neutral palettes and clean silhouettes. It combines minimalist interiors, natural light, structured fashion, and calm lifestyle imagery to convey a sense of ease, professionalism, and cultural elegance. This visual direction informs both the product design and brand storytelling.

EVALEA Mood Board

Branding

I selected 100% recycled, plastic-free Rollor® packaging and compostable mailers to reduce environmental impact. Clothing tags and business cards were designed with a minimalist approach using eco-friendly materials to reflect a clean, modern, and conscious brand identity.

EVALEA Packaging and Tags

Target Customer

A modern, urban woman aged 21-35 with a creative career and a polished yet effortless style. She values quality, versatility, and sustainable fashion that fits both work and lifestyle.

EVALEA Target Customer

Fashion Trends

This section highlights key trends shaping modern office and lifestyle wear: comfort blazers, cropped silhouettes, and pleated skirts. These styles reflect a shift toward versatile, expressive, and elevated essentials—balancing professionalism with personal comfort and contemporary aesthetics.

EVALEA Fashion Trend Blazer
EVALEA Fashion Trend Crop
EVALEA Fashion Trend Skirt

Line Sheet With Color

The Fall/Winter 2022 line sheets showcase EVALEA's seasonal collection across a range of versatile, modern silhouettes—featuring sustainable fabrics like organic cotton, wool, silk, and recycled blends. The designs reflect the brand's balance of refined tailoring and relaxed, wearable elegance. The color sheets highlight fabric selections and styling intent for buyers and marketers

EVALEA Line Sheet One Color
EVALEA Line Sheet Two Color
EVALEA Line Sheet Three Color
EVALEA Line Sheet Four Color

Line Sheet

The line drawings provide technical clarity for production and manufacturing teams.

EVALEA Line Sheet One
EVALEA Line Sheet Two
EVALEA Line Sheet Three
EVALEA Line Sheet Four

Styling

The collection is organized into four styled groups—Tailored, Layering, Dresses, and Skirts—to demonstrate EVALEA's mix-and-match flexibility across categories. From structured blazers to softly draped skirts, the styling reflects the brand's commitment to timeless silhouettes reimagined for everyday elegance and modular wear.

EVALEA Group One Tailored
EVALEA Group Two Layering
EVALEA Group Three Dresses
EVALEA Group Four Skirts

Let's Chat

I'm always open to new opportunities, or just a friendly chat!