
EVALEA
Merchandising | 2D Design | Branding
Year
2021
Role
Merchandising
Marketing
Tools
Adobe Photoshop
Adobe Illustrator
Google Sheets
Canva
Methods
Market Research
Design Development
Line Sheet
Introduction
EVALEA is a modern office wear brand inspired by Indonesian traditions. It blends Batik techniques and classic silhouettes with contemporary styles—featuring pleated skirts, tailored shirts, and relaxed trousers. Committed to sustainability, EVALEA uses natural fabrics and partners with local U.S. factories.
Mood Board
The mood board reflects EVALEA's refined yet approachable identity—grounded in soft, neutral palettes and clean silhouettes. It combines minimalist interiors, natural light, structured fashion, and calm lifestyle imagery to convey a sense of ease, professionalism, and cultural elegance. This visual direction informs both the product design and brand storytelling.

Branding
I selected 100% recycled, plastic-free Rollor® packaging and compostable mailers to reduce environmental impact. Clothing tags and business cards were designed with a minimalist approach using eco-friendly materials to reflect a clean, modern, and conscious brand identity.

Target Customer
A modern, urban woman aged 21-35 with a creative career and a polished yet effortless style. She values quality, versatility, and sustainable fashion that fits both work and lifestyle.

Fashion Trends
This section highlights key trends shaping modern office and lifestyle wear: comfort blazers, cropped silhouettes, and pleated skirts. These styles reflect a shift toward versatile, expressive, and elevated essentials—balancing professionalism with personal comfort and contemporary aesthetics.



Line Sheet With Color
The Fall/Winter 2022 line sheets showcase EVALEA's seasonal collection across a range of versatile, modern silhouettes—featuring sustainable fabrics like organic cotton, wool, silk, and recycled blends. The designs reflect the brand's balance of refined tailoring and relaxed, wearable elegance. The color sheets highlight fabric selections and styling intent for buyers and marketers




Line Sheet
The line drawings provide technical clarity for production and manufacturing teams.




Styling
The collection is organized into four styled groups—Tailored, Layering, Dresses, and Skirts—to demonstrate EVALEA's mix-and-match flexibility across categories. From structured blazers to softly draped skirts, the styling reflects the brand's commitment to timeless silhouettes reimagined for everyday elegance and modular wear.



