EVALEA

EVALEA is a modern officewear brand inspired by Indonesian traditions. It blends Batik techniques and classic silhouettes with contemporary styles. The brand emphasizes sustainability through natural fabrics and local U.S. production.

The mood board defines a refined yet approachable identity-soft neutral palettes, clean silhouettes, minimalist interiors, and calm lifestyle imagery. This direction informed both product design and brand storytelling.

I selected 100% recycled, plastic-free Rollor® packaging and compostable mailers. Tags and business cards use minimalist, eco-friendly materials to reflect a clean, conscious brand identity.

A modern, urban woman aged 21-35 with a creative career and polished yet effortless style. She values quality, versatility, and sustainable fashion that works across work and life.

Key trends shaping modern office and lifestyle wear include comfort blazers, cropped silhouettes, and pleated skirts-balancing professionalism with personal comfort and contemporary aesthetics.

The Fall/Winter 2022 line sheets present versatile silhouettes using sustainable fabrics (organic cotton, wool, silk, recycled blends). The color sheets highlight fabric selections and styling intent for buyers and marketers.

The line drawings provide technical clarity for production and manufacturing teams.

The collection is organized into four styled groups-Tailored, Layering, Dresses, and Skirts-to demonstrate EVALEA's mix-and-match flexibility across categories. From structured blazers to softly draped skirts, the styling reflects the brand's commitment to timeless silhouettes reimagined for everyday elegance and modular wear.