OFF OFFICE

OFF OFFICE is an experimental menswear brand created for the remote and hybrid workforce. The project explores how fashion can adapt to new work norms by blending streetwear and business wear into a versatile, semi-formal wardrobe. Designed with sustainability, individuality, and digital experience in mind, OFF OFFICE redefines what it means to dress for work in a post-pandemic world.

OFF OFFICE positions itself alongside forward-thinking fashion labels like Off-White™, UNDERCOVER, and AMBUSH®, each of which blends fashion innovation with subcultural and artistic influences. These brands share OFF OFFICE's emphasis on premium pricing, experimental design, and cultural relevance, offering a benchmark for developing both product and brand identity.

The marketing mix—commonly known as the 4Ps (Product, Price, Place, and Promotion)—provides a strategic framework for positioning OFF OFFICE in the menswear market. Each element was carefully developed to reflect the brand's core values of individuality, functionality, sustainability, and cultural relevance. By aligning these four components, OFF OFFICE delivers a cohesive brand experience that resonates with the needs of today's remote-working, style-conscious male consumer.

OFF OFFICE launched with a bold, multi-channel marketing strategy combining influencer partnerships, experiential PR events, guerilla activations, and SEM. Campaigns targeted young, style-conscious professionals through TikTok, Instagram, and immersive digital-first experiences. Strategic seasonal sales, brand collaborations, and a distinctive online identity helped position OFF OFFICE as a forward-thinking, subculture-inspired menswear label for the new remote workforce.

OFF OFFICE engages audiences across Instagram, YouTube, and TikTok to promote its work-from-home menswear collection. The strategy includes styling videos, livestreams, outfit challenges, behind-the-scenes content, and campaign teasers. Paid Instagram promotions target fashion-conscious males aged 23-50 in the U.S., with optimal post timing and cost-efficient ad placements planned throughout the year.