OFF OFFICE
Marketing Strategy | Advertising
TL;DR
I helped shape OFF OFFICE as a hybrid-work menswear concept by building its positioning, 4Ps strategy, and digital-first campaign system for a style-conscious audience.
Date
Sep 2021 – Dec 2021
Role
Brand Strategist
Marketing Designer
Tools
Adobe Photoshop
Google Slides
Survey Monkey
Methods
Brand Ideation
Target Market Research
Trend & Competitor Analysis
Digital Strategy
Introduction
OFF OFFICE is an experimental menswear brand for the remote and hybrid workforce. It blends streetwear and business wear into a versatile, semi-formal wardrobe focused on sustainability, individuality, and digital experience.
Competitor Analysis
OFF OFFICE positions itself alongside forward-thinking labels like Off-White™, UNDERCOVER, and AMBUSH®. These brands combine experimental design with cultural relevance, providing benchmarks for pricing and brand identity.
Marketing Mix: Product, Place, Price, Promotion
The 4Ps (Product, Price, Place, Promotion) provide a framework for positioning OFF OFFICE in menswear. Each element reflects the brand's values of individuality, functionality, sustainability, and cultural relevance.
Marketing
The launch plan combines influencer partnerships, experiential PR, guerrilla activations, and SEM. Campaigns target young, style-conscious professionals through TikTok, Instagram, and digital-first experiences.
Social Media
Social strategy includes styling videos, livestreams, outfit challenges, behind-the-scenes content, and campaign teasers across Instagram, YouTube, and TikTok. Paid promotions target fashion-conscious men in the U.S.
