OFF OFFICE
Marketing Strategy | Advertising
Problem
Define a cohesive marketing strategy for a modern office brand concept.
Constraints
Campaign scope, research depth, and a timeboxed term.
Team & Role
Team project.
Outcome
Delivered a full marketing mix and multi-channel campaign plan.
Timeline
Sep 2021 – Dec 2021
Tools
Adobe Photoshop
Google Slides
Survey Monkey
My Contributions
- Researched competitors and defined positioning for a hybrid-work audience.
- Built a full 4Ps marketing mix and campaign plan.
- Designed social and experiential activation concepts.
Decisions & Trade-offs
Emphasized cultural relevance and experimentation over broad mass-market appeal.
Introduction
OFF OFFICE is an experimental menswear brand for the remote and hybrid workforce. It blends streetwear and business wear into a versatile, semi-formal wardrobe focused on sustainability, individuality, and digital experience.
Competitor Analysis
OFF OFFICE positions itself alongside forward-thinking labels like Off-White™, UNDERCOVER, and AMBUSH®. These brands combine experimental design with cultural relevance, providing benchmarks for pricing and brand identity.
Marketing Mix: Product, Place, Price, Promotion
The 4Ps (Product, Price, Place, Promotion) provide a framework for positioning OFF OFFICE in menswear. Each element reflects the brand's values of individuality, functionality, sustainability, and cultural relevance.
Marketing
The launch plan combines influencer partnerships, experiential PR, guerrilla activations, and SEM. Campaigns target young, style-conscious professionals through TikTok, Instagram, and digital-first experiences.
Social Media
Social strategy includes styling videos, livestreams, outfit challenges, behind-the-scenes content, and campaign teasers across Instagram, YouTube, and TikTok. Paid promotions target fashion-conscious men in the U.S.
