Thom Browne

Develop a strategic marketing initiative to enhance Thom Browne's brand awareness and reach a wider audience. Thom Browne's traditional advertising aligns with its classic brand identity. Explore innovative marketing strategies that align with Thom Browne's distinctive brand identity and enhance its visibility among a wider audience.

The goal is to reposition suits as part of everyday wear, not just formal occasions—challenging perceptions and inviting a broader audience to engage with the brand on their own terms.

Thom Browne is known for avoiding traditional advertising and maintaining a quiet luxury presence. This project explores how blending nontraditional storytelling with modern digital channels can expand the brand's cultural relevance.

“Hector on the Streets” - Inspired by Thom Browne's philosophy of letting garments be seen, not heard, this guerrilla campaign reimagines his early New York walks that launched his brand. By placing Hector—Browne's iconic dachshund motif—into unexpected public spaces, the strategy captures attention, evokes brand nostalgia, and reinforces Browne's unconventional, visibility-driven approach to marketing.

The campaign aims to increase website traffic and drive sales of Thom Browne school uniforms to affiliated organizations by targeting both men and women. Titled 'Supporting the Future Generation,' the campaign will raise awareness about the importance of children's education and its impact on their development.

Curated editorial placements and native content to reinforce Browne's prestige appeal while reaching fashion-forward readers across demographics.

A conceptual press event showcasing Thom Browne suits as art pieces—hung gallery-style—to provoke dialogue on uniformity, structure, and expression. Aimed at fashion editors, influencers, and tastemakers.

The campaign reframed suits as versatile, everyday attire—shifting public perception through a mix of nostalgic guerrilla tactics and targeted digital outreach. It increased awareness among younger, style-conscious audiences and positioned Thom Browne as both timeless and wearable beyond formal settings.